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Arizen Consulting
PT

Privacy Policy

Last updated: 2026-03-19

1. Introduction

Arizen Consulting ("Arizen", "we", "us") is committed to protecting your personal data in accordance with Brazil's General Data Protection Law (Lei Geral de Protecao de Dados - LGPD, Law No. 13.709/2018) and other applicable privacy regulations.

This policy explains how we collect, use, store, and share your personal data when you interact with our website (https://arizen.com.br), services, and communications.

2. Data Controller

Arizen Consulting
Presidente Prudente, SP
Email: contato@arizen.com.br
Phone: +55 18 3908-1653

3. Data We Collect

We collect the following categories of personal data:

3.1 Data You Provide

  • Contact information: Name, email address, phone number, company name — when you fill out our contact form, request a consultation, or subscribe to our newsletter.
  • Assessment data: Business information you provide through our assessment tool, including industry, company size, revenue range, and challenges.
  • Communication data: Content of messages you send us via email, WhatsApp, or contact forms.

3.2 Data Collected Automatically

  • Usage data: Pages visited, time on site, referring URL, browser type, device type, and IP address (anonymized).
  • Cookies: Essential cookies for site functionality and analytics cookies (with your consent) to understand site usage.

4. Legal Basis for Processing

Under the LGPD, we process your personal data based on the following legal bases:

  • Consent (Art. 7, I): For newsletter subscriptions, assessment tool participation, and analytics cookies.
  • Legitimate interest (Art. 7, IX): For responding to inquiries, improving our services, and website analytics.
  • Contract performance (Art. 7, V): For providing consulting services you have engaged us for.
  • Legal obligation (Art. 7, II): For tax, accounting, and regulatory compliance.

5. How We Use Your Data

  • Responding to your inquiries and contact form submissions
  • Providing consulting services and deliverables
  • Generating assessment results and benchmarks
  • Sending relevant content and insights (with consent)
  • Improving our website and services
  • Compliance with legal and regulatory obligations

6. Data Sharing

We do not sell your personal data. We may share your data with:

  • Service providers: Hosting (Cloudflare), database (Supabase), analytics (Google Analytics) — all with appropriate data processing agreements.
  • Legal partner: ZS Advogados, only when you explicitly request legal services and provide consent.
  • Legal authorities: When required by law, court order, or regulatory obligation.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy:

  • Contact form submissions: 2 years from last interaction
  • Assessment data: 2 years (anonymized after this period)
  • Client engagement data: 5 years after end of engagement (legal obligation)
  • Analytics data: 14 months (Google Analytics default)

8. Your Rights Under LGPD

As a data subject under the LGPD, you have the right to:

  • Confirmation and access: Know whether we process your data and access it
  • Correction: Request correction of incomplete, inaccurate, or outdated data
  • Anonymization, blocking, or deletion: Request anonymization or deletion of unnecessary or excessive data
  • Portability: Request transfer of your data to another service provider
  • Deletion: Request deletion of data processed with your consent
  • Information: Know which entities we have shared your data with
  • Revocation of consent: Withdraw your consent at any time
  • Review of automated decisions: Request review of decisions made solely through automated processing

To exercise any of these rights, contact us at contato@arizen.com.br. We will respond within 15 business days.

9. International Data Transfers

Some of our service providers may process data outside of Brazil. In such cases, we ensure appropriate safeguards are in place in accordance with LGPD requirements, including standard contractual clauses and adequacy assessments.

10. Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption in transit (TLS/SSL), access controls, and regular security reviews.

11. Cookies

Our website uses essential cookies required for basic functionality. Analytics cookies are only activated with your explicit consent. You can manage your cookie preferences at any time through your browser settings.

12. Changes to This Policy

We may update this policy periodically. Material changes will be communicated through our website. The "last updated" date at the top of this page indicates the most recent revision.

13. Contact & ANPD

For privacy-related questions or to exercise your rights, contact us at:
Email: contato@arizen.com.br
Phone: +55 18 3908-1653

If you believe your data protection rights have been violated, you have the right to file a complaint with the Brazilian National Data Protection Authority (ANPD) at www.gov.br/anpd.